CV

Research Assistant / PhD Candidate

Chair for Marketing & Branding
University of Hamburg

since 2016

2014-2016

Junior Product Manager

STUDIO LINE L'ORÉAL PARiS
L'ORÉAL Germany GmbH

Intern / Working Student

Beiersdorf - Brand Management
GlaxoSmithKline 
- Shopper Insight Management
Olympus - Online-Marketing

2011-2014

2011-2014

M.Sc. Business Administration

Marketing & Finance
University of Hamburg

B.Sc. Business Administration

Marketing
University of Hamburg
University of Nottingham

2008-2011

CV

Universität Hamburg
Research Assistant / PhD Candidate
Universität Hamburg since 2016
L'ORÉAL Germany GmbH
Junior Product Manager
L'ORÉAL Germany GmbH 2014-2016
Beiersdorf - GlaxoSmithKline - Online-Marketing
Intern / Working Student
Beiersdorf - GlaxoSmithKline - Online-Marketing 2011-2014
University of Hamburg
M.Sc. Business Administration
University of Hamburg 2011-2014
University of Hamburg - University of Nottingham
B.Sc. Business Administration
University of Hamburg - University of Nottingham 2008-2011

LET'S TALK

 


E-mail
jan [at] jfgraeve [dot] de

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Jan-Frederik Gräve

PUBLICATIONS

01

Gräve, J.-F. (2017). Exploring the perception of influencers vs. traditional celebrities: Are social media stars a new type of endorser?

Proceedings of the 46th Conference of the European Marketing Academy, Groningen (Netherlands).
02

Gräve, J.-F. (2017). A new type of endorser? Investigating the differences in perception between social media influencers and traditional celebrities.

Proceedings of the 2017 Summer AMA Conference, San Francisco (USA).
03

Gräve, J.-F. (2017). Exploring the perception of influencers vs. traditional celebrities: Are social media stars a new type of endorser?

Proceedings of the 8th International Conference on Social Media & Society, Toronto (Canada).